My Blog and How It Could Be Used in Entrepreneurial Ventures

The primary focus of this blog is to promote news about the hottest new music being released today, particularly rock music. You have seen me write posts on The Hold Steady, MGMT and other artists who will either be releasing new material this year or who will be embarking on a tour. If I were to consider how this blog could work as a business, I think about how well it could work for a band that is new and fresh and perhaps struggling to get noticed. With MySpace going by the wayside, blogs and networks such as Facebook and Twitter are becoming the norm for any band to promote themselves. I believe my style and focus could easily translate well into a role as a blogger and social media marketer for up-and-coming bands.

Dan Gregory

Today I attended a presentation by Dan Gregory, Faculty Advisor for Northeastern University’s Inter-Disciplinary Entrepreneurship Accelerator (IDEA), a mostly student-created and run program dedicated to helping students accelerate their business ventures, whatever they may be. The organization is composed of not just business students, but people with a wide variety of majors and skills, including Journalism students. Each person has a specific skill set that they use to help people with ideas let their ventures come to fruition. Gregory challenged all of us in the audience to think about what specific skills we have to offer that we could use to help ourselves or someone else achieve their business goals.

If you ask me, a journalism major, I would start with my writing skills. I believe I have the acumen and pedigree to deliver compelling content for any organization, but in this blog’s case, a musical group. Whether it’s a tweet about an upcoming show, a press release announcing a new album, a CD or concert review, or any other kind of promotional material, I’d be able to write it.

I also like to consider myself a strong video editor. I have a good feel for editing and have intermediate skills in programs such as Avid and Final Cut Pro to back it up. I would not only be excited, but willing and able to create original video content for a band and promote it on sites like Youtube and DailyMotion. I have already done this for my own band that I am currently in and will continue to do so.

This is the biggest set of skills I can provide to an artist or group, in addition to web savvy and up-to-date knowledge on social media and new media technology. We are in a transition period for journalism and I feel it’s very important for myself and every other journalist or journalism student to keep up with the tidal wave. I believe any successful venture for a band looking to get noticed these days begins on the web. That’s where you can promote material all on your own, and from there you can get shows and/or record deals (best case scenario). I hope to someday prove these things with my own band.

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